Hello! Welcome to The Sisu Shop!
My name is Lindsay and together with my husband Kyle we run this little slice of the internet. Our goal is to provide affordable, trendy, and most importantly comfortable clothes for all people of all shapes and sizes.
What does Sisu mean? Why "The Sisu Shop"?
I'm so glad you asked! ;)
From the ever-so-smart Wikipedia source, "Sisu is a Finnish concept described as stoic determination, tenacity of purpose, grit, bravery, resilience, and hardiness and is held by Finns themselves to express their national character. It is generally considered not to have a literal equivalent in English. Sisu is a grim, gritty, white-knuckle form of courage that is presented typically in situations where success is against the odds. It expresses itself in taking action against the odds and displaying courage and resoluteness in the face of adversity, in other words, deciding on a course of action and then sticking to that decision, even despite repeated failures. It is in some ways similar to equanimity, with the addition of a grim kind of stress management. 'Gutsy' is a fairly close translation that uses the same metaphor (found in more languages than Finnish and English), as the word derives from sisus, which means 'interior' and 'entrails, guts'. A concept closely related to sisu is grit, which shares some of its denoting elements with sisu, save for 'stress management' and passion for a long-term goal."
The first time I ever heard the term was at an event for Huntington's disease, which my father battled for over 20 years. He passed away in March 2015 and since then almost every part of our lives have changed, but I feel very deeply that I relate to the term more than most any other concept I've ever heard. From becoming a young caregiver to both my Dad and Mom who suffers from Multiple Sclerosis, putting myself through college to become a registered nurse while working full time, starting a clothing business to now branching out on my own terms - I feel like everything that has led me to this place has required guts, courage, and going against the odds. I hope you find yourself feeling a little more courage and strength against whatever odds you may be facing that day when you wear a piece from The Sisu Shop.
Tell me about your shop for a cause program!
I feel so strongly about educating and supporting young people and their families impacted by Huntington's disease because of my personal background. The Huntington's Disease Youth Organization provides support and services globally to do just that, and $1 from every item we sell will be donated back to the HDYO to help them support the incredible work they do every day. Please visit www.hydo.org to find out more about HD and all they offer to the HD community.
Where are you located and can I come shop?
Absolutely! We are just west of Lebanon, Ohio and welcome personal shopping appointments! Please e-mail me at firstname.lastname@example.org to set up a time and date!